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THE FASHION
BRAND LAUNCH ROADMAP

EVERYTHING YOU NEED TO:

Start Your Own Fashion or Apparel Brand the RIGHT Way

LESS STRESS, MORE FUN, AND A STRONGER FOUNDATION FOR YOUR BAND

 

Don't let confusion, overwhelm, or a lack of knowledge prevent you from launching your dream brand.
 
Whether you want to start a small local brand – or have global ambitions – this 50+ page comprehensive Roadmap will guide you through:


☑️ The 16 Big Steps from Brand Strategy to Manufacturing to a Successful Launch

☑️ Building a strong foundation for your brand before you spend any real money

☑️ Enjoying the process of bringing your creative ideas to life (less stress, more fun)

☑️ Creating a profitable fashion or apparel brand in any niche – without getting confused, overwhelmed, or frustrated by the process

☑️ Doing the right things in the right order, one good decision at a time

"BETTER THAN BLACK FRIDAY" SALE:
Right now, get lifetime access to my Fashion Brand Launch Roadmap, plus my Futureproof Bonus Bundle (over $900 in value) and save $100: 

$134 $34

This offer ends soon.
Get the Fashion Brand Launch Roadmap Now
"The Fashion Brand Launch Roadmap is a must have for any entrepreneur thinking about, or in the beginning stages of building a business. Tad breaks down the entire process in a concise, complete, simple to use tool. The seemingly overwhelming undertaking of launching a brand has now become a simpler task laid out in a step-by-step roadmap, helping ease a lot of stress, fear and would be wrong turns!"
– Dana L., California USA
"The amount of value this provides definitely exceeds the price. Tad does a great job of providing the baseline to help keep me on track and focus on what matters."
– Gordon C., Florida USA
"It's easy to spin my wheels on so many different aspects of the brand. This helps me focus. Thank you!"
– Chris M., California USA

Four Phases, Sixteen Steps from Idea to Launch

Strategy & Setup


This is how we create a strong foundation for your brand before spending any real money.

Follow the steps to create a Brand Strategy and a Launch Strategy. Then, create a winning Business Plan based on your carefully-considered strategy. Finally, set up the right business and banking structure for your needs.

In the Fashion Brand Launch Roadmap, I walk you through all of these important decisions one step at a time – eliminating any confusion about what to focus on at each step.

Design & Development


Now it’s time to build on the foundation you’ve created and start bringing your winning strategy to life. Armed with the clarity you achieved in Phase One, you’ll engage creative partners to design your Brand Identity (logo & many other visual assets).

Then you’ll be ready to develop stand-out blank apparel, or design your cut & sew apparel – or both, depending on your strategy. I include detailed steps for both.

Follow the pro-tips, creative prompts and recommendations to find & engage creative partners and develop your launch collection.

Production
& Manufacturing


Many brand founders fail when it comes to finding and engaging production partners (suppliers & manufacturers).

The Fashion Brand Launch Roadmap will hold your hand every step of the way, guiding you through the difficult decision-making process required.

Whether you are starting with blanks or a complex cut & sew launch collection, the Roadmap has you covered. Avoid costly mistakes and tragic pitfalls by following the step-by-step process laid out for you here.

Prepare & Launch


As your launch collection comes off the production line, you’ll start preparing for a successful launch. I walk you through the process of preparing your creative assets (all the visuals you’ll need for your website and social media).

Additionally, I explain how to create an outreach contact list and organize your pricing and logistics so you can build the hype for your brand effectively.

All those little details about taking wholesale orders and making sure your website is ready for business? The Fashion Brand Launch Roadmap will help you every step of the way.

Start Today and Save $100

Take advantage of this limited-time offer and get lifetime access for only $34 (Normally $134). Offer expires soon.

Get the Fashion Brand Launch Roadmap Now

What's Included in the Fashion Brand Launch Roadmap

YOUR LIFETIME ACCESS INCLUDES:

⬆️ 50+ page Fashion Brand Launch Roadmap - 16 Big Steps from Brand Strategy Development to Launch

⬆️ Dynamic Auto-Updated Master File - so you never miss an update to the Roadmap

⬆️ Printable PDF - Hold the "Launch Bible" in your hand with a printed copy

⬆️ Steps for Both Cut & Sew and Blank Apparel Development and Production

PLUS, THE FUTUREPROOF BONUS BUNDLE:

⬆️ Competitor Pricing Comparison Template - saving you time as you analyze your competitors' pricing strategies

⬆️ Competitive Analysis Template - know your competition (and train yourself to do competitive analysis)

⬆️ Launch Collection Planning Template - saving you time as you plan the details of your Launch Collection

⬆️ 75% discount on Next-Level Fashion Branding - a brand and personal development intensive by BUILDFUTUREPROOF (over $350 in savings)

⬆️ 30% off CIRCULAR Brand Design Templates

⬆️ 20% off valuable courses by 383 Digital Fashion Design School (up to $230 in savings)

⬆️ Brand-Builder Community Access - get your questions answered, be encouraged and encourage others

⬆️ And the list is still growing!

Start Today and Save $100

Take advantage of this limited-time offer and get lifetime access for only $34 (Normally $134). Offer expires soon.

Get the Fashion Brand Launch Roadmap Now

“Tad's knowledge, access to information, resources and details about the global fashion industry is invaluable, especially for its comprehensive range."

Cynthia G.
Florida, U.S.A.

Meet the Creator

Tad Frizzell

My name is Tad Frizzell. I live with my wife, the pianist and composer Renara Akhoundova, in Paris, France.

I’m a brand strategist with hands-on experience building a million-dollar brand, and I specialize in helping independent brand founders follow the right steps in the right order to get the results they want.

When new and aspiring brand founders come to me, they’re usually confused, overwhelmed, and frustrated.

That’s why I created the Fashion Brand Launch Roadmap. I first created it for my students, and now I want to give it to you

Here’s what brand founders pay me for:

✅ Thinking deeply about the intersection between business and creativity in fashion

✅ Guiding them to think more deeply about their own brands

✅ Developing systems to guide them through every part of the brand development process

✅ Quick analysis & creative solutions, delivered with empathy & encouragement

I believe the future of fashion will be written by brave founders with strong values. It's my job to help those brave founders connect with themselves and the cultures & communities which have inspired them. I'll show you how to do the work necessary to make your brand stand out in the crowd.

Who This Roadmap is For

📚 You want the ultimate step-by-step guide to launching a successful brand in any fashion niche: high fashion, streetwear, activewear, accessories, footwear, underwear or anything in between.

📚 You want to build a unique, purpose-filled, and futureproof brand. A brand which stands out in the market and reflects your values, influences, and passion.

📚 You want success and you want to prepare thoroughly for your launch, but you want to do it fast. You want to give yourself every possible advantage, save thousands of hours of time, and avoid costly early mistakes. You're also willing to do the work to build the business of your dreams.

Who This Roadmap is Not For

🛑 You prefer to spend hundreds of hours gathering disjointed bits of advice for each of the 16 Big Steps covered in the Fashion Brand Launch Roadmap. 

🛑 You’d rather Google your way through it, learn from rambling podcasts and random blog posts, and listen to YouTubers who are mostly interested in selling their own printing or manufacturing services.

🛑 You believe you can “just wing it” as you move through the complex process of launching a brand, and that you will be the lucky one who avoids the common mistakes which wreck brands before they even have a chance.

🛑 You think AI tools will save you at every step of the process (spoiler alert: they won't).

Frequently Asked Questions

How long do I get access to the Roadmap & Bonuses?

How does lifetime access sound? After purchase, you'll have unlimited access to this product, the community and other bonuses, and all future updates for as long as you like – across any and all devices you own.

Can't I just learn all of this myself online?

Perhaps, if you prefer to spend hundreds of hours assembling bits of information from random blog posts, rambling podcasts, and YouTube videos which are actually meant to sell you a creator’s manufacturing or printing services. 

Even if you did this, however, you would miss out on the creative prompts, pro-tips, and powerful recommendations written from experience – all of which are built into this 50+-page Fashion Brand Launch Roadmap.

What is your time worth?

You’d also have one heck of a time putting everything in the right order. That can translate to missed opportunities, delayed production, and even a disastrous launch. You won’t find anything like this available anywhere (I checked).

What experience level is this product for?

I created the Fashion Brand Launch Roadmap with the aspiring fashion and apparel entrepreneur in mind. That means I define industry acronyms such as “MOQ” while still keeping the checklist concise & punchy so you don’t have to read a paragraph about every step.

That said, even those who’ve already started working on their brands can benefit from going through the Fashion Brand Launch Roadmap to check their work and challenge themselves to go deeper as they launch their first or next collection.

Start Today and Save $100

Take advantage of this limited-time offer and get lifetime access for only $34 (Normally $134). Offer expires soon.

Get the Fashion Brand Launch Roadmap Now

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