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THE FASHION
BRAND LAUNCH ROADMAP

FINALLY, THE ONE AFFORDABLE GUIDE WHICH WILL SHOW YOU HOW TO

Start Your Own Fashion or Apparel Brand the RIGHT Way

 
Whether you want to start a small local brand – or have global ambitions – this 50+ page comprehensive Roadmap will guide you through:

🪜 The 16 Big Steps from Brand Strategy to Manufacturing to a successful Launch
💪🏼 Building a strong foundation for your brand before you spend any real money
🤩 Enjoying the process of bringing your creative ideas to life–less stress, more fun
💸 Creating a profitable fashion or apparel brand in any niche – without getting confused, overwhelmed, or frustrated by the process
🎯 Doing the right things in the right order, one good decision at a time

Right now, get lifetime access to my Fashion Brand Launch Roadmap, plus my Futureproof Bonus Bundle (over $900 in value) and get $100 off the full price: 

$135 $35

One-time payment, no monthly subscription. You just get it, and use it, and save yourself thousands of hours (and dollars!) wasted on unfocused research, costly mistakes and bad advice.
Yes, I Want to Start My Brand Using the Fashion Brand Launch Roadmap

This offer ends soon.

MADE WITH ♥️ IN PARIS, FRANCE

FIVE-STAR REVIEWS FOR THE FASHION BRAND LAUNCH ROADMAP

"The Fashion Brand Launch Roadmap is a must have for any entrepreneur thinking about, or in the beginning stages of building a business. Tad breaks down the entire process in a concise, complete, simple to use tool. The seemingly overwhelming undertaking of launching a brand has now become a simpler task laid out in a step-by-step roadmap, helping ease a lot of stress, fear and would be wrong turns!"
– Dana L., California USA
"The amount of value this provides definitely exceeds the price. Tad does a great job of providing the baseline to help keep me on track and focus on what matters."
– Gordon C., Florida USA
"It's easy to spin my wheels on so many different aspects of the brand. This helps me focus. Thank you!"
– Chris M., California USA
"The best guide you can get online with just a fraction of the large sums of money you pay to fashion institutions."
– Devv
"Just read through it all. I feel like I have direction now!"
– Christopher Z., Texas USA

WHAT TO EXPECT WHEN YOU START USING THE FASHION BRAND LAUNCH ROADMAP

 

First, in just a few hours you’ll get a full overview of the process of starting a fashion or apparel brand, from idea to launch. I've broken the entire process down into four phases:

Strategy and Business Setup, Design & Development, Production & Manufacturing, and finally, Prepare and Launch.

Each of the four phases includes 4 Big Steps.

At the beginning of each Big Step, I explain the "Big Why" behind the order, and how you can leverage your accomplishments in the previous step to go from strength to strength.  

Second, the pro-tips, creative prompts, and recommendations I’ve included will get your mind right. So you can start getting your ideas about how to make your brand better than the rest down on paper – NOW. 

Third, you’ll start to make better decisions each step of the way. That will pay off big time when you launch your first collection.

Fourth, you’ll start to gain confidence in yourself as a brand founder.

Fifth, you’ll have more fun - because having this Launch Bible in your hand will prevent confusion, overwhelm, and frustration. 

Sixth, you’ll avoid costly mistakes. That’s how this Roadmap, which costs less than the price of a dinner date, could save you thousands of dollars. Not to mention thousands of hours wasted looking for answers from AI Chat Bots, sketchy blog posts and random YouTube videos.

Finally, you’ll build a strong foundation for your brand BEFORE you even spend any real money!

Right now, get lifetime access to my Fashion Brand Launch Roadmap, plus my Futureproof Bonus Bundle (over $900 in value) and get $100 off the full price: 

$135 $35

One-time payment, no monthly subscription.
Yes, I Want to Start My Brand Using the Fashion Brand Launch Roadmap

WHAT'S INCLUDED IN THE FASHION BRAND LAUNCH ROADMAP

YOUR LIFETIME ACCESS INCLUDES:

⬆️ 50+ page Fashion Brand Launch Roadmap - 16 Big Steps from Brand Strategy Development to Launch

⬆️ Dynamic Auto-Updated Master File - so you never miss an update to the Roadmap

⬆️ Printable PDF - Hold the "Launch Bible" in your hand with a printed copy

⬆️ Steps for Both Cut & Sew and Blank Apparel Development and Production

PLUS, THE FUTUREPROOF BONUS BUNDLE:

⬆️ Competitor Pricing Comparison Template - saving you time as you analyze your competitors' pricing strategies

⬆️ Competitive Analysis Template - know your competition (and train yourself to do competitive analysis)

⬆️ Launch Collection Planning Template - saving you time as you plan the details of your Launch Collection

⬆️ 75% discount on Next-Level Fashion Branding - a brand and personal development intensive by BUILDFUTUREPROOF (over $350 in savings)

⬆️ 30% off CIRCULAR Brand Design Templates

⬆️ 20% off valuable courses by 383 Digital Fashion Design School (up to $230 in savings)

⬆️ Brand-Builder Community Access - get your questions answered, be encouraged and encourage others

⬆️ And the list is still growing!

Start Today and Save $100

Take advantage of this limited-time offer and get lifetime access for only $35 (Normally $135). Offer expires soon.

Yes, I Want to Start My Brand Using the Fashion Brand Launch Roadmap

ANSWERS TO YOUR VITAL QUESTIONS – BASED ON UNIVERSAL PRINCIPLES

The Fashion Brand Launch Roadmap is based on universal principles. That means you can use it wherever you are in the world. In fact, people from over two dozen countries are using this comprehensive guide.

 

Every page of the Roadmap answers key questions vital to your success.

 

Answers to your questions about Strategy & Setup...

 
Question: Where to start? What do I do first?
Answer: Get clear about your own worldview and what you want to achieve. Then create a strategy that will get you there. I break down the key elements you'll need to include in your Brand Strategy. Plus, you'll have the option of enrolling in my signature Brand Strategy and Personal Development course at a huge discount. (Big Step #1: Develop Your Brand Strategy).

 

Question: How can I maximize my impact in the marketplace from DAY ONE, turning my investment of time, money, effort and devotion into abundant returns – from personal satisfaction to market visibility to financial gains?
Answer: Develop a winning launch strategy by following the steps I lay out (Big Step #2: Develop Your Launch Strategy).

 

Question: What's in a good Business Plan?
Answer: You'll create a great business plan based on your work in the first two "Big Steps" – a secret you'll never learn from a random blog post or a chat-bot (Big Step #3: Create Your Business Plan).

 

Question: How should I structure my business and banking?
Answer: This depends on your fundraising plan. I explain the decision-making logic in a few simple steps (Big Step #4: Set Up Your Business).

 

Answers to your questions about Design & Development...

 

Question: What kind of creative assets will I need to move into Design & Development?
Answer: I provide a complete list of assets, and coach you step-by-step through the process of engaging the creative partners you'll need (Big Step #5: Find & Engage Creative Partners).

 

Question: How do I translate my brand vision into a logo and other graphic assets?
Answer: I coach you through the process of creating a Brand Identity and provide a full list of the deliverables you'll need for your fashion or apparel brand (Big Step #6: Create Your Brand Identity).

 

Question: How can I start small, and create apparel from blanks?
Answer: With a great strategy and brand identity, you can indeed make an impact with blank apparel production. I describe all of the questions you'll need to answer for yourself and your brand to make this work (Big Step #7: Develop Your Launch Products – Blank Apparel Production).

 

Question: How do I turn my cut & sew designs into a launch collection?
Answer: You'll need to understand what your technical options are (digital design, sampling, etc.) and decide whether to use freelancers/contractors, or work with a full-service Design & Development partner. I explain your options so you can make the right decisions for you (Big Step #8: Develop Your Launch Products – Cut & Sew Apparel Production).

 

Answers to your questions about Production & Manufacturing...

 

Question: How do I choose a supplier for my printed blank launch collection?
Answer: I describe all of the parameters you'll need to consider, and how you'll vet suppliers and obtain samples (Big Step #9: Find & Engage Production Partners – Blank Apparel Production).

 

Question: What do I need to do before I start reaching out to manufacturers?
Answer: Great question! This is one Big Step new brand founders often get (very) wrong. I lead you step-by-step through the preparation process, so you'll know what to ask – AND be prepared to respond professionally when they get back to you with their terms and follow-up questions (Big Step #10: Find and Engage Your Production Partners – Cut & Sew Apparel Production).

 

Question: What are my options when it comes to printing blanks?
Answer: I explain your options for printing and embroidering blank apparel, and why your first sample might not be screen-printed, even if your bulk order will be (Big Step #11: Produce Your Launch Collection–Blank Apparel Production).

 

Question: What do I need to prepare before I can place bulk order for cut & sew?
Answer: I provide a list and describe each of the items you'll need to prepare in order to smooth your manufacturing process (Big Step #12: Produce Your Launch Collection – Cut & Sew Apparel Production).

 

Answers to your questions about Preparing for Your Brand Launch...

 

Question: What do I do while I'm waiting on the manufacturer?
Answer: This is when you'll start preparing all of your creative and outreach assets, along with your first-year marketing plan. I list all of the elements you'll need to prepare and explain their importance to your launch (Big Step #13: Prepare Your Creative & Outreach Assets).

 

Question: What do I need to prepare before I actually begin selling my products?
Answer: I describe all of the documents, copy elements, data and website tools you'll need to prepare and manage as you get ready to make your first offer to both wholesale & retail customers (Big Step #14: Finalize Your Launch Collection Pricing & Logistics).

 

Question: How do I get the word out about my brand?
Answer: Follow the steps, recommendations, and creative prompts in this section to lay your marketing foundation and start building hype around your brand launch (Big Step #15: Start Building the Hype).

 

Question: What are my responsibilities at launch and beyond?
Answer: Leadership, clarity, and communication. Find out what that means, and how to think about the game you are playing – even when it gets hard (Big Step #16: Launch!).

Start Today and Save $100

Take advantage of this limited-time offer and get lifetime access for only $35 (Normally $135). Offer expires soon.

Yes, I Want to Start My Brand Using the Fashion Brand Launch Roadmap

CLARITY & CONFIDENCE – THE KEYS TO YOUR SUCCESS AS A BRAND FOUNDER

The Roadmap Isn't a Book...

It’s a 50+ page outline with all the big and small steps you’ll need to take. Everyone uses it in their own way – to drive their own creativity and achieve their own success.
For example, you can copy and paste from the PDF I provide you into your own personalized master document.
Then challenge yourself to be extraordinary with every step you take, and record the progress you make day by day.
As you climb the "Brand Launch Pyramid," you'll grow in clarity and confidence with every step.
Hundreds of people are already using this step-by-step guide to launch their brands right now, and you can do it too.

Who This Roadmap is For

đź“š You want the ultimate step-by-step guide to launching a successful brand in any fashion niche: high fashion, streetwear, activewear, accessories, footwear, underwear or anything in between.

đź“š You want to get a clear understanding of the entire process, so you can make decisions about where to start, based on your resources, ambition, and available time.

đź“š You want to build a unique, purpose-filled, and futureproof brand. A brand which stands out in the market and reflects your values, influences, and passion.

📚 You want success and you want to prepare thoroughly for your launch, but you want to do it fast. You want to give yourself every possible advantage, save thousands of hours of time, and avoid costly early mistakes. You're also willing to do the work to build the business of your dreams.

Who This Roadmap is Not For

🛑 You prefer to spend hundreds of hours gathering disjointed bits of advice for each of the 16 Big Steps covered in the Fashion Brand Launch Roadmap. 

🛑 You’d rather Google your way through it, learn from rambling podcasts and random blog posts, and listen to YouTubers who are mostly interested in selling their own printing or manufacturing services.

🛑 You believe you can “just wing it” as you move through the complex process of launching a brand, and that you will be the lucky one who avoids the common mistakes which wreck brands before they even have a chance.

🛑 You think AI tools will save you at every step of the process (spoiler alert: they won't).

Frequently Asked Questions

How long do I get access to the Roadmap & Bonuses?

How does lifetime access sound? After purchase, you'll have unlimited access to this product, the community and other bonuses, and all future updates for as long as you like – across any and all devices you own.

Can't I just learn all of this myself online?

Perhaps, if you prefer to spend hundreds of hours assembling bits of information from random blog posts, rambling podcasts, and YouTube videos which are actually meant to sell you a creator’s manufacturing or printing services. 

Even if you did this, however, you would miss out on the creative prompts, pro-tips, and powerful recommendations written from experience – all of which are built into this 50+-page Fashion Brand Launch Roadmap.

What is your time worth?

You’d also have one heck of a time putting everything in the right order. That can translate into missed opportunities, delayed production, and even a disastrous launch. You won’t find anything like this available anywhere (I checked).

What experience level is this product for?

I created the Fashion Brand Launch Roadmap with the aspiring fashion and apparel entrepreneur in mind. That means I define industry acronyms such as “MOQ” while still keeping the checklist concise & punchy so you don’t have to read a paragraph about every step.

That said, even those who’ve already started working on their brands can benefit from going through the Fashion Brand Launch Roadmap to check their work and challenge themselves to go deeper as they launch their first or next collection.

Start Today and Save $100

Take advantage of this limited-time offer and get lifetime access for only $35 (Normally $135). Offer expires soon.

Yes, I Want to Start My Brand Using the Fashion Brand Launch Roadmap

“Tad's knowledge, access to information, resources and details about the global fashion industry is invaluable, especially for its comprehensive range."

Cynthia G.
Florida, U.S.A.

Meet the Creator

Tad Frizzell

 

From the Introduction to the Fashion Brand Launch Roadmap:

"The first time I launched a brand, the world was very different. Instagram and TikTok didn’t exist, most people still used MySpace, and e-commerce was just an idea some people were playing with. I taught myself graphic design and built the business around a 30+ page printed catalog designed to feel like a magazine so beautiful people would feel bad throwing in the trash.

That brand was never meant to be “huge” – the goal was simply to serve a niche market so well that we took over almost the entire market share. And we did that.

I had to do insane things to get my hands on the right products, at the right price and quality. Because of issues inside the countries I was dealing with, I had to stuff $20,000 in cash in various pockets and fly across the world every few months to meet with (and pay) artisans and suppliers. I was running on instinct and pure youthful energy, and taking risks.

I wish I'd had a step-by-step guide like this.

At the time, there was basically no information on the internet to teach people like me. I had to figure it all out through trial and error.

A lot has changed since then. It’s easier than ever to get your products made, and you likely won’t need to carry the equivalent of a briefcase of cash on an international flight (by the way, that’s a great way to get arrested or detained at customs). Through social media, you can reach anyone in the world with your brand.

Not everything, though, has changed, at least on the fundamental level. People still adopt and become loyal to some brands over others for the same reasons they always have.

Successful brands which go the distance are still built first in the minds of creative individuals (what I call “Sources”) who are determined to bring their vision into material reality.

Also, I did things “that don’t scale” – and you will have to do the same. Because I offered premium made-to-measure tailored garments (and made the highest profit margins on those), I used to travel incessantly with my trusty measuring tape. The personal attention usually led to two, three, or four simultaneous orders for garments made with different materials.

So, even though the internet has empowered us all to reach anyone in the world, there is still something to be said for loading your products up in your car and going door to door – or setting up a pop-up retail environment and making yourself impossible to ignore. You can’t just sit at home and wait for people to find you on social media.

If you ever watch my Brand Story in Module 1 of Next-Level Fashion Branding, you’ll learn how Simon Porte Jacquemus made his first splash – by staging a fake protest on the streets of Paris during Fashion Week (before anyone knew about his brand).

And…this is important:  process still matters.

In fact, it might matter more than ever. What I’ve created for you here in this Fashion Brand Launch Roadmap is a process. Think of this process as a lever, an amplifier, and a high-speed train rail. Use this process, and you’ll be able to lift more, amplify your brand’s message to the world, and move efficiently from Point A to Point B."

 

My name is Tad. I live with my wife, the pianist and composer Renara Akhoundova, in Paris, France.

 

I’m a brand strategist with hands-on experience building a million-dollar brand, and I specialize in helping independent brand founders follow the right steps in the right order to get the results they want.

When new and aspiring brand founders come to me, they’re usually confused, overwhelmed, and frustrated.

That’s why I created the Fashion Brand Launch Roadmap. I first created it for my students, and now I want to give it to you.

 

Here’s what brand founders pay me for:

 

âś… Thinking deeply about the intersection between business and creativity in fashion

✅ Guiding them to think more deeply about their own brands

✅ Developing systems to guide them through every part of the brand development process

✅ Quick analysis & creative solutions, delivered with empathy & encouragement

I believe the future of fashion will be written by brave founders with strong values. It's my job to help those brave founders connect with themselves and the cultures & communities which have inspired them.

 

I'll show you how to do the work necessary to make your brand stand out in the crowd.

 

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